Dallas Mavericks Commemorates Dirk Nowitzki’s Retirement with a 41.21.1. Augmented Reality Fan Engagement

The Dallas Mavericks commemorated the retirement of the legendary Dirk Nowitzki on April 9, 2019, by releasing four unique augmented reality experiences at Dirk’s last home game at the American Airlines Center in Dallas Texas. Groove Jones was asked to take part in this huge event in Dallas sports history, making it the 3rd AR campaign with the Dallas Mavs this season.

The celebration started with the release of a new AR mural on the largest outdoor wallscape in the Dallas Fort Worth area. 41 – his jersey number, 21 – legendary seasons, and 1 – is for one team!