PLANCHA RANGE / 2019
Prepare breakfast in the fresh morning air when you wake up. Sauté pancakes in front of a sunrise, or crab pies at dinner. Both sides of the plancha allow you to cook fine foods that would be impossible to cook on cooking grids. Whether you fill the air with the sweet aroma of fruity pancakes at dawn or make a seafood feast at dusk, turn every moment into a barbecue.
WHY ? UNDERSTAND THE NEEDS
The purpose of the project was the replacement of the existing range "le barbecue" with "Hyba plancha range" by applying its brand values: The most accessible quality. Through usage tests, with the aim of being the most user empathic, we first analyzed the existing range, we also test all of our competitors products to understand their strong points as well as their weak points. The idea was to define as precisely as possible the insights, the user needs and the final specifications. We also prioritize the value in order to capitalize on the existing parts and ultimately optimize the costs.
WHAT ? / DEFINE TOGETHER
In order to collect the maximum of relevant ideas, and federate the international teams around the project. We organized several creative collective sessions with the teams from Paris, Shanghai and Hong Kong. Thanks to the insights collected and through workshop or brainstorming we have created together the plancha Hyba.
WHAT ? / REFINEMENT
After the collective sessions, we define more precisely the plancha. Thanks to the drawing we applied and developed all the great usage ideas defined collectively, then applied the language design of the brand as well as defined the first line of architecture produced. 3 final concepts were defined at the end of this work. For reasons of confidentiality a very small part of the drawings is shared.
HOW ? / DEFINITION
Once the final concept has been selected by the entire Hyba team. The work of industrial definition began. In partnership with 2 industrialists, we developed the concept. The biggest creative part is at this stage! How to make feasible the previously defined ideas without increasing manufacturing costs while matching the quality standards?
HOW ? / REFINEMENT
At this stage the sense of detail is paramount! Once the architecture is defined and the tooling are open. The stage of industrial adjustments and production monitoring started. Many steps are needed , from the bronze sample to the final version, the golden sample !
HOW ? / IN STORE
In partnership with the packaging teams as well as the concept store teams, we had the opportunity to work on the staging of all the Hyba range in store. With the aim of a total user experience. It was also an opportunity to develop internal communication around the Hyba projects.
Elegantly entertain guests in a chic and sophisticated garden. Simple shapes, uncluttered lines and sober colours for a contemporary style. Prepare a fine-looking dinner table and light a few candles to successfully create a chic atmosphere. The Hyba plancha range has following the famous doctrine: "the form follows the function", within the spirit of the brand: practical, comfortable & aesthetic. It has been designed with a double objective: high-quality execution and the purity of its lines. A decorative object with a pure design, all rounded, no frills; a real crush both by its look and its price.
Carrefour in-house design team
From 149.90€ to 229.90€ - Available in Carrefour Stores
©CARREFOUR - 2019
©CARREFOUR - 2019