Fernish
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Fernish is a subscription service for your home. We create a flexible and inspired home experience for an increasingly mobile society. We let you choose the home furnishings you want and however long you want them, for one monthly subscription price. Relevant search terms: home subscription, furniture subscription, furniture rental, sharing economy, and circular economy.
Role: Advisor, Design & Product (included contributions)
Worked with: Marta Rouse
Worked with: Marta Rouse
Goals
- Launch an MVP website by the end of Q1 2018 to launch the digital presence of business and acquire customers (success)
- Produce creative for a website with lifestyle and product photoshoot (success)
- Create a Design System and process that can be continually used by internal product team (success)
- Launch an MVP website by the end of Q1 2018 to launch the digital presence of business and acquire customers (success)
- Produce creative for a website with lifestyle and product photoshoot (success)
- Create a Design System and process that can be continually used by internal product team (success)
Approach
We took an extremely lean process to be good stewards of resources. Everything started with pen and paper first to convey ideas quickly and cheaply.
Concepts
I worked with the founders and first employees to create the initial brand narrative.
Creative
I helped with the photoshoot to produce creative assets that the website could be used. It was a three-day photoshoot with lifestyle images with models and also product shots.
Photographer: Sarah Lovrien
The initial design system was created in Figma, which the team still uses today.
