Early this year I was assigned and given the wonderful opportunity by STN Digital to brand a high profile fight for their client, Top Rank Boxing. My job was to generate the look and feel for the match up, as well as create a style guide so that ESPN and Top Rank designers could create more assets for the fight while staying within the bounds of the branding. From fonts to colors, I was given all creative freedom; and below, you will see the multiple rounds of revisions before a look was chosen, along with the final product and it's array of pieces.
Round 1
Round 2
Round 3
Round 4
Final Approved Look
Graphic displays ranged from multiple billboards in Times Square, to TV commercial ads and the App Store.
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Style Guide
