Grand Canyon Tour and Travel
This redesign was the culmination of a project for an information design and usability class. As a group, two of my classmates and I conducted a heuristic evaluation of the website and a variety of user testing, including surveys, card sorting, and observational usability testing, to identify usability issues in the site. The biggest issue found by users was a lack of organization, which made it difficult to find tours and information.
As a result, we chose to reorganize the navigation: subcategories were added to allow for easier scanning, and names of the tours were standardized to be more consistent. Additionally, the Tour Information link was moved to the main navigation, when previously it was only found in the footer.
Below is the redesign I created in Photoshop for the home page and three of the website's inner pages:
I also redesigned the dropdown menus in the navigation. Where the original dropdowns were long, compact lists, the new dropdowns are organized into sections.
The original site for comparison: