![typography design typography houdini magician Magic museum display type exhibit type branding Typeface](https://mir-s3-cdn-cf.behance.net/project_modules/1400/46d93c79190645.5cbbb7cfeb866.png)
An original typeface for the Houdini Museum in New York City.
Houdini takes inspiration from the performer’s classic show posters of the 1910’s and early 20’s. While they never unified under a consistent typographic solution, these varied iterations frequently employed similar formal type strategies; usually using a sans serif with very little variation in stroke width. In tying these all together, Houdini also borrows from Russian Constructivist type, adopting the wide set width and rigid, near-monoline weight of its sans serif letterforms to convey the seriousness of each of Houdini’s death-defying acts.
Roles: Typography Design, Research, Branding.
![typography design typography houdini magician Magic museum display type exhibit type branding Typeface](https://mir-s3-cdn-cf.behance.net/project_modules/1400/46c47979190645.5cbbb7cfebb88.png)
![typography design typography houdini magician Magic museum display type exhibit type branding Typeface](https://mir-s3-cdn-cf.behance.net/project_modules/1400/52f9cd79190645.5cbbb7cfec203.jpg)
![typography design typography houdini magician Magic museum display type exhibit type branding Typeface](https://mir-s3-cdn-cf.behance.net/project_modules/1400/610b8779190645.5cbbb7cfebee1.png)