An homage to chocolate’s long history as a ration in the US military.
Premium chocolate brand, Quartermaster, pays homage to chocolate’s long history as a ration in the US military, “deployed” as both a morale boost and an emergency field ration since 1937. The brand’s name salutes Army Quartermaster Colonel Paul Logan, the man responsible for commissioning the first chocolate ration. Like many luxury brands, Quartermaster opts for a limited color palette which pairs with the rest of the visual elements (particularly the topographic texture and brandmark) to lend an air of elegant utilitarianism to the product.
Roles: Branding, Packaging Design, Logo Design, Research.
