Spectra Athletics
SPECTRA ATHLETICS

//BRAND REPOSITIONING


Spectra Athletics is the by-product of repositioning an existing Hemp/CBD company to successfully reach and engage with their target audience of athletes as the essential recovery solution for their game.

We tackled the repositioning from the inside out, re-imagining the brand core, and using that to build a re-invigorated brand experience across it's foundational brand touch-points.
DESKTOP WEBSITE PROTOTYPE HERE
VIEW FULL BRAND BOOK HERE
Thanks for the peep!


For more work check me out at dribbble, instagram or my website!


Spectra Athletics
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Spectra Athletics

The Spectra Athletics project encapsulates the repositioning of CBD & hemp company Pure Spectrum in order to reach and engage with their core tar Read More
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