Part of my Graduation project "Love, Khichdi" an Advertisment campaign for Gaatha. In this project I focused on to promote handcrafted products by weaving them into one story...This story shows love and care of mother how she collects vegetables, grains, spices and put all of them together to make dish of Khichdi to serve her children.
Frame 01: Shakarachit

She walks through the lane, and picks up the best. She thinks of her family & their well being. With a mixture of all these elements, she savors a dish that wishes to keep health at peace! She pulls the shawl across herself & moves back to her home to prepare something yummy for the heart & soul.

Frame 02: Kanika

With all her love, she sieves through the filters- Of health and prosperity. She picks the grains with care, for they nourish her family during these cold days. Wrapped in a khadi saree, she begins the journey- To cook the meal, that everyone wants and deserves!


Frame 03: Button Masala

Within the city, she wanders around to find the perfect spices that are around... She fills her pocket with the sweet & tangy aromas... For her the nourishment isn't just healthy, but also tasty... these spices will give her Khichdi a savory twist!

Frame 04: Nirmiti

Description: Her thoughts fly aimlessly, From kids, to food,  And from her hobbies, to responsibilities. She takes some time out to nourish her soul... For only a self satisfied spirit can satisfy a family and make it a home.

Frame 05: Odan

Soul is nourished, It's time for the body now. She mixes all the ingredients, and adds love to top it all. She brews together the hot hot khichdi, to serve it to her folks.

Frame 06: Aveksha

The khichdi is ready- All cooked and served. She feeds her kids, with warmth and love. Her strong will for nourishment, a sign of her motherhood, She hopes that they dream big, And achieve all they want!
Love, Khichdi
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Love, Khichdi

Advertisment campaign for Gaatha, part of my graduation project.

Published: