The "Live Alive Campaign" was created to promote doing what makes you content and fills you up. This included illustrating graphic tees, financing, advertising, and distributing to an audience. I was inspired through my senior capstone research of environmentalism and humanitarianism and the scientific evidence on the benefits of being outside. The average person spends 93% of their day indoors and according to Gallup, there is a decrease in well-being across our country. This makes it important to promote simple living in a busy, complicated world.
What makes this campaign so fun is that it is meant for the unique experience of the individual. With a variety of ways people can feel alive, we can all come together in the idea of living alive.
All of these photos and videos were shot by me. Devine Ozigbo and I connected and we decided to have him be an ambassador for this campaign. He is an extremely talented football player which is another unique and special way to go outside, play the game you love, and live alive.
For my first order on shirts, I wanted the most popular design to get the best demand for them. These polls were on my instagram (@ajwiley.design.) A series of social media posts were meant to advertise the shirts and the idea behind the campaign.