38°C KISS

20°C is the temperature at which a flowerbud can blossom; 180°C is the temperature at which the delicious smell of cookies at an oven can permeate in the air; 37 °C is the temperature of tears falling down your face; 38 °C is the temperature you feel at your lover's palm—the temperature of love. 

38°C KISS is the critical point to heat love up. 

As early as the Han Dynasty, Chinese had already expressed love through kissing, which is also frequently seen among western lovers. Kissing is a ceremony of love, while lip makeup is a ceremony of kissing.Under this theme, 1983ASIA incorporates the elements of lover flowers in Chinese culture, including peach blossom, peony, gardenia and acacia in its watercolor creation with the wet-on-wet technique, presenting a natural and fresh atmosphere. The slightly sweet color system can touch people's heart with a silent power. It abandons the grand and luxurious external form of traditional weddings, and fuses the traditional culture with the modern life after repackaging  it. Unlike gorgeous roses, Chinese love flowers including peach blossom, peony, gardenia and acacia are more implicit. Pick up red beans scattered to express your lovesickness, and enhance your charm with red lip makeup. Stay romantically with your lover forever. 

"The bright peach blossom reminds us of the youth and beauty of the bride". The peach blossom is also the most beautiful flower that stands for people's pursuit for love. Many poets have described the peony in their poems. Its charming petals and elegant fragrance are both a symbol of love. The gardenia as pure and gentle as water is just like the beloved one that never loses young innocence and always brings warmth. For love, the ideal status may be sharing happiness and overcoming hardships together. As its name, the Acacia growing in summer accurately expresses the status of love, i.e, generating as gorgeous as a summer flower and ending as elegant as a butterfly. 

20度,是花朵破土而出所需要的溫度;180度,是餅乾從烤箱中散髮出香氣的溫度;37度,是你臉上淚水的溫度;38度,是伴侶手心的溫度,是愛的溫度。

38°C KISS  讓愛發燒的臨界點。

早在漢代,中國人就用接吻表達愛意。在西方文化中,親吻更是一種常見的表達愛意的方式。吻是愛的儀式,而唇妝是親吻的儀式。1983ASIA以此為主題,結合中國文化中的情人花,桃花、芍藥、梔子花、合歡;以濕畫法進行水彩創作,呈現出一股自然清新的氣息。微甜的色彩體系,潤物細無聲,擯棄了傳統婚禮隆重奢華的外在形式,讓傳統文化得以在現代生活中以另一種面貌締結連理。桃花、芍藥、梔子花與合歡,國人的愛情花從不是肆意張揚的玫瑰,散落一把相思紅豆,配上一抹紅唇,執子之手,浪漫雋永。

「桃之夭夭,灼灼其華」人們對愛情渴望的最美花。翻開詩篇,芍藥伴隨著優雅的香氣開出的嫵媚盡顯愛情的姿態;而純淨的梔子花溫柔如水,如我所愛之人,歸來年少般天真,送去脈脈之溫情;愛情最美的模樣不過是合歡共苦,正如夏花「合歡」其名一樣,生如夏花,死亦化蝶。

CATEGORY | BRANDING DESIGN 品牌設計     AGENCY | 1983ASIA     DIRECTOR | YAO & SUSU  楊松耀 & 苏素      DESIGNER & ILLUSTRATOR | YAO, SUSU,  XIANG SI, FENG LIANG  楊松耀、苏素、向思、冯亮     YEAR | 2016     ​​​​​​​COUNTRY | CHINA, ZHAN JIANG  中国,湛江
1983ASIA

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38°C KISS
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2,083
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38°C KISS

38°C KISS BRANDING DESIGN 婚嫁品牌設計
159
2,083
1
Published: