AVENTURA
BRIEF:
To create an extended brand strategy for a company which I had to name, (the client), in a manner that is sympathetic to their personality, product and behaviour. This system should then allow me to produce my company’s visual presence. The company I had to create was a budget eco-travel company.
SOLUTION:
Adventura is an eco travel company that provides a budget travel tour around Belize in Central America. It is targeted at young adults who have graduated from a higher education and who are interested in moving away from the mainstream holiday. This target market will have a desire to experience an adventure and seeing the world’s pristine environment and nature. In summary, 3 words: Memorable. Adventure. Dynamic.
Adventura is an eco travel company that provides a budget travel tour around Belize in Central America. It is targeted at young adults who have graduated from a higher education and who are interested in moving away from the mainstream holiday. This target market will have a desire to experience an adventure and seeing the world’s pristine environment and nature. In summary, 3 words: Memorable. Adventure. Dynamic.
