Betty Norvell was referred to me in late 2017, who had recently retired from her high-position job to pursue her dream of being a gourmet chef – not your typical chef, but rather one that focuses on nutrition and health benefits of just about every ingredient she cooks with. It’s not too late to start your dream job!

We worked together to build just the right logo and brand that reflected not only her vision – and she had a strong one – but also that needed to speak to her desired clientele: affluent professionals in the Northern California area that were too busy to cook a healthy meal for themselves. 

Her dream was to cook for them in their homes as well as pre-made meals that could heat up or eat fresh from delivery services.