MARS is a yearly event hosted by Jeff Bezos. MARS brings together innovative minds in Machine learning, Automation, Robotics, and Space to share new ideas across these rapidly advancing domains.
The team was tasked with creating a background loop animation as well as animated introduction speaker cards for the event. Our goal was to create visuals that would cause curiosity and stimulate the viewer. The visuals nonetheless needed to stay subtle and not steal the attention of attendees engaged in conversation.
Below are two different versions of video that were shown during the conference as well as our process from concept to the day of the event.
Smooth block formations shift above an elemental glow, emanating from the chambers beneath. The pieces gradually slide and fall into place with satisfying perfection, activating the MARS letterforms.
Simple machine-sculptures are motivated by the forces of the desert; wind, sun, and potentially water will reveal the MARS letterforms that make up the structures.
This concept features angular forms that are slowly drifting, rotating and interacting with each other alongside pulsing, organic shapes. The structure appears to be slowly evolving and modifying itself, but it is constantly in motion, never coming to rest.
This concept uses close up shots of the MARS letterforms as the environment. The letterforms are made of materials and shapes inspired by the Parker Hotel, where the conference was held.
Trees + Clouds