Furniture store
Brand development for low-cost segment.
Positioning:
the lowest price range with lowest added value.
Location: Odessa, Ukraine.
Target audience: locals, residents of small villages, women 40+ with children and low income.
Task: Brand name. Online store.
Insight. The name should reflect the price range. A famous idiom, having funny context. (anecdote)
Brand symbol: a little man making the tumba-yumba. Should be an allusion to the character from Ikea instructions.

tumba-umba.com.ua
Furniture store
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Furniture store

New brand development. online furniture store. Cheap furniture and logo, character a little man making the tumba-yumba. Should be an allusion to Read More
2
11
1
Published:

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