I had the pleasure to spearhead the project of designing and laying out the sustainability report for GEMS Education for the academic year 2016-2017.
The brief was to design a sustainability report that should be fun to connect well with students, parents, teachers but at the same time serious enough to attract corporate clients.
Fortunately, their brand guidelines had a variety of colors. I decided to go with illustrations and infographics using colors as generously as possible, but gave the photos a colored tint to balance out the tone. That covered the fun part. Then chose a 3-columned grid to keep all the contents neatly stacked within the margins to not to fly or flow around. And that took care of the serious part.
Who knew, sustainability reports can look like fun too!
The project was done for the agency www.frenchvision.ae
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