As part of their CR-V 2019 online launch strategy, Honda invited us to create and produce a series of movies, presenting the key features of the new model in the everyday family life.
One of the great challenges of this project was to build short and objective narratives that could be produced in a short amount of time. As the stories we developed happened in different environments, we decided to run all scenes with the actors in studio and compose all of the scenery and performance takes in CGI. This way, we were able to have creative freedom and total control in creating the stories and their respective scenarios.
This was one of the most challenging works we did last year, not only for the technical complexity, but also because of the importance of this content in the strategy of launching Honda's most premium car in Brazil.
Director: Cássio Braga
Creative Concept and Scripts: Cássio Braga
Art Direction: Cássio Braga and Bruno Closs
Storyboard: Cássio Braga, Vinicius Cardoso, Jefferson Dall'est, Felipe Heinen and Rafael Pagini
3D Animation: Jefferson Dall'est and Carlos Kulpa
3D Enviroments: Jefferson Dall'est (supervisor), Matheus Alves, Kleiton Oliveira and Diego Torquatto
Look Dev: Jefferson Dall'est (supervisor) and Matheus AlvesDigital Actors Modeling: Antônio Medeiros Digital
Actors Rigging: João Victor Ferreira
Post Production: Carlos Kulpa (supervisor), Daniel Rocha, Cedrique Borgias and Mateus Ferreira
diting: Carlos Kulpa, Alberto Feoli and Gustavo Tissot
Sound Design: Croácia
Client Manager: Mariana Graeff
Producers: Vinicius Klein e Mariene Braga
Production Partner: Polvo Filmes
Director: Gustavo Tissot
DOP: Russo Loyola
Producer: Pedro Metz
Client Manager: Ana Maitê Fröhlich