Brand identity and packaging concept project for Sense Brewing Co. The brewery offers a collection of flavorful beers that are brewed in-house. The name comes from the phrase "common sense." The objective was to create a friendly identity that provides consumers with the knowledge necessary to make the right decisions without feeling overwhelming.
I created and approachable logo, friendly atmosphere, and flexible packaging. The identity features a wavy pattern reflecting the drunken feeling you get when consuming alcohol. Each beer bottle is color coded according to alcohol concentration. Throughout the brewery and packaging you'll see hints reminding customers to know what their drinking.