Objective of creating this college project is to let more people get to know more about the brand. The concept of designing this corporate profile is to unlock the 5 senses of customers from sight to smell in order to experience more about the brand in term of its history, products, the commitment of the corporation and so on of other offers. Starbucks is offering more than just a cup of coffee, but includes attractive offers for brand-loyalty customers and responsibility to the environment and community.
Resources and images are from Starbucks official website and Facebook pages.
Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only.
The Colour moodboard of Starbucks coffee
Sketches of graphic elements
The cover and chapter pages
Inside pages planning
Outcome of the corporate profile
