Brand identity for a social change organisation helping charities and other companies to implement real actionable change to help those in need.
Their attitude is one of making real impact through actions that are inspired by words. The concept behind this identity is a play on 'winds of change' and making it far more tangible proposition. Whereas words can be seen as "hot air" and not leading to action. Waves are hard to ignore, Especially when it's 50ft high.
"How big a wave do you want to make" is the big question they ask those they work with. From small ripples to Tsunami's.
