Orange Babies
Donate and see the results immediately.
Donate and see the results immediately.
On a screen, passers by seea crying baby. On top of the machine, they are asked to enter a coin or billand see how their donation truly makes a difference to the HIV babies inAfrica. When money is donated, the baby on the screen begins to smile andlaugh. This idea got us three nominations in Cannes, an Epica, an ADC MeritAward plus the shortlist at Eurobest and New York Festivals.
Through this Blue Tooth message, passers by were urged to follow the sound of a crying baby and do something about it.
