HairFree Australia's audience and customers are mostly Millennials to Gen Z girls who are adventurous and always on the go. Based on that, a fun, adventurous and colorful imagery we're applied to content layouts, color pallete, typography and composition of the designs.

Elements like marble, water, skin tones, and moody imagery we're used in layouts. This is to help the audience get the sense of adventure and feelings of the brand. Also, the color pallete or scheme we're expanded from the shades of blue and browns. Typography and layouts as well is kind of aligned to different weather seasons in Australia like summer to autumn (warmer and vibrant tones) and winter to spring (with cooler and desaturated colors).