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liv is a Scandinavian-inspired salad and bowl concept based in Queens, New York. Living in the area, the clients noticed a serious lack in healthy dining options for themselves and the entire community. They wanted an approachable brand, while also having a Manhattan “cool factor”.
We explored various directions that pushed the envelope including playing with vibrant colours, leaf textures and watercolor art. But fresh minimalism helped communicate the health and quality of the product best! Along with simply designed compostable packaging in a bright open interior space, we could easily convey the brands values.
Deliverables include: Research + brand identity, signage, icon design, menu system, drinks labels, uniform apparel and sustainable compostable packaging.
illustration by Ewan Leckie my:creative (UK)
Strategy with SaintUrbain (NYC)
