JJ'S RESTAURANTS
JJ's Restaurants Branding design project - Logo & Menu
Background
JJ’s Restaurant chefs wanted to get an elegant new logo to replace. The owners were using the old western style logo.
Challenge
I researched brush script and bold font style. I considered a feature logo design style as well. I also brain-storm other designs for the JJ’s Restaurant rebranding.
Solution
I combined JJ’s initials and one kitchen tool image to create the new logo image, using the logo’s negative space. Also, I used brush touch for the menu background with high-end style fonts aligning the text in the center.
Logo draft & Logo variations
