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    A campaign that activates consumers to try unusual combinations with Tomato Ketchup, with a strong social media component.
Ketchup Op Alles
Try Heinz Tomato Ketchup on everything
Dutch consumers love Heinz Tomato Ketchup. But they only use it on a few dishes. This will not do. So we came up with a campaign that encourages consumer to try Heinz Tomato Ketchup on everything they eat. And we mean everything.
Over 30 YouTube videos were made, in which consumers tried new and often very unusual combinations with ketchup. Well loved and sightly edgy TV presenter Maxim Hartman became the face of the campaign.
Over a few short weeks, more than 8000 consumers "friended" the campaign on social network Hyves.
The website draws content and media (both user generated and Heinz made) from different social platforms such as Twitter, Hyves and YouTube.