Gebruik Je Apparaat!
Helping men reclaim the kitchen for their BeerTender
Helping men reclaim the kitchen for their BeerTender
Most men would like to use their BeerTender draught systems more often. But their spouses often won't allow the devices to take up a permanent space in the kitchen. Heineken's Club BeerTender helps men reclaim their space: "Claim je recht op een stukje aanrecht". With an activation program cheekiliy called Gebruik Je Apparaat (use your device).
In radio commercials, men found the courage to address this sensitive subject.
Men received a mailpiece to help them mark an area for the BeerTenders in the kitchen.
An online game trained men in claiming their rightful place in the kitchen.
On the web site, men could also have an anonymous heart to heart with other men in the same difficult situation.
