Pyure rapidly found success with their line of organic, non-GMO, stevia-based sweeteners. However, as they grew and added new products to their portfolio, they found themselves in need of help clarifying the brand.
Working closely with the team at Pyure, we updated the visual identity and voice of the brand, moving it from a product focus to a lifestyle focus. Using this new voice and aesthetic we streamlined product packaging, developed digital advertising, and created a brand new website from the ground up.
(Work created at Our Man In Havana)
