Infinity Men's Skincare Line was designed in mind as a sub-brand of Giorgio Armani. To appeal to younger generation of men, a sleek black bottle and different finishes (satin and gloss) were used for the typography. The numbering system helps men know which product to use first to last while the typography based packaging keeps the line looking classy and pristine. The minimalist approach towards the design is to convey the look and feel of confident and sexy like a new car.
