Noel Leemings is New Zealand's leading electronics and appliances retailer. They also provide B.Y.O.D. (Bring Your Own Device) services, such as purchasing a device and assisting in set up and connections. B.Y.O.D. is a policy within schools requesting that students come to school with their own personal electronic device.

This packaging solution was designed to attract consumers - namely parents (but also their children) - wishing to purchase a tablet device for their child to use within school, and to easily help educate them on what their device has included within with simple explanations.