The NFL has no problem attracting TV viewers. But most fans don’t know about their digital subscription products for the US and abroad: NFL Game Pass and NFL Game Rewind.
So we tapped into the pride and swagger that can only be associated with the NFL and designed a campaign with a little bit of bravado around the hard hitting product features.
With the help of Jeremy Piven, we drove awareness with a truly integrated campaign consisting of a series of web videos, match-up specific broadcast spots, a responsive design HTML5 microsite and myriad DR focused banners – all of which highlighted the product benefits while driving subscriptions.
Banners featuring our spokesperson outperformed generic versions by a factor of 15% to 50%, while the microsite pushed over 5 figures worth of unique user click-thru's to Subscription landing pages.
The NFL True Fan Quiz prompts users to select their favorite team and challenges them to prove they are the 'Ultimate Fan.'