NFL Subscription Products
CHALLENGE
The NFL has no problem attracting TV viewers. But most fans don’t know about their digital subscription products for the US and abroad: NFL Game Pass and NFL Game Rewind.
 
SOLUTION
So we tapped into the pride and swagger that can only be associated with the NFL and designed a campaign with a little bit of bravado around the hard hitting product features.
 
With the help of Jeremy Piven, we drove awareness with a truly integrated campaign consisting of a series of web videos, match-up specific broadcast spots, a responsive design HTML5 microsite and myriad DR focused banners – all of which highlighted the product benefits while driving subscriptions.
 
RESULTS
Banners featuring our spokesperson outperformed generic versions by a factor of 15% to 50%, while the microsite pushed over 5 figures worth of unique user click-thru's to Subscription landing pages.
 
GAME REWIND
GAME PASS
GET THAT, GET THIS
 
 
 
The NFL True Fan Quiz prompts users to select their favorite team and challenges them to prove they are the 'Ultimate Fan.' 
Users answer 5 trivia questions about their selected team.
NFL fandom isnt something that lives in the ether. You can taste, touch, see and hear it. In our case - players are ranked on a leaderboard for all to witness. The more quizes taken, the higher up a user can move.
Please enjoy this selection of hilarious bloopers and outtakes, courtesy of Jeremy Piven and Academey Award winning screenwriter, and our director, Dustin Lance Black.
NFL Subscription Products
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NFL Subscription Products

ROLE: Executive Producer, Primary client lead. CREDITS: Copywriter: Chris Mead Art Director: Jeff Lam ACD: Ricard Valero ACD: Dan Hofstadter De Read More
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