One And Two And foldable poster: Actual Size 22" by 29"
Introduction
One And Two And is a hypothetical, three day long convention with the aim of empowering and growing the community of drummers in Canada. The conference will host guest speakers; providing educational discussions around the topic of drumming.
The visual system used throughout the campaign, including the posters, uses abstracted top-down views of cymbals as a graphical element.
Front and back side of the promotional poster
Sponsor Company
Along with the creation of a hypothetical convention, a hypothetical sponsoring company was also created. Toms and Tempos is a music equipment retailer that focuses mainly on drumming equipment. The logo represents a metronome. The visual system of the company as well as the convention are shown below.
Process work for the creation of the company logo.
Website
The website for the convention follows the visual system of the brand. It is a one page scrolling website with buttons located at the top.
Website for the convention
Applications
Applications of the brand can be seen below. Along with drumming specific equipment such as drum sticks, kit skins and drum seats, non-drumming specific equipment is also available.
Applications of system
Convention Booklet
A convention booklet would be handed out to all attendees and consists of information regarding events taking place each day. This includes speaker information along with special events.
Example pages shown below.
The front page of the booklet resembles a tiled portion of the conference poster shown above.
Conference Booklet
