"Occam's Razor" is the problem-solving principle that essentially states that "simpler solutions are more likely to be correct than complex ones". We've adopted it as one of the core principles in our design philosophy, hence it was only fitting to name the project after it.
We searched everywhere for a cable that was designed to be used while our phone is in landscape mode, and quickly came to the realization that it simply didn't exist.
Conventional charging cables interfere with our instinctive phone cradling position, they were not designed to keep you plugged in while you immerse yourself in your phone's many entertainment offerings.
We knew we had to change the convention to bring back intuition. We knew we had to design a cable with versatility in mind. And we knew we had to make a cable designed to make our lives simpler by being the only cable you'll ever need.
Presenting to you Occam Collection Volume I
Role: Creative Lead