Mauricio Cortés's profileDiana Hernandez's profile

Between the lines

Multiple Owners
•
Librería Laberinto (Bookstore): Between the Lines
Retail brands offer discounts to pretty much anyone. As a book shop, Librería Laberinto figured discounts should be offered to those who actually enjoy a good read, after all there’s nothing as rewarding as reading. Our campaign “Between The Lines” rewards only those who read the entire long format ad.
Minimalism copywriting copy Cannes design
Minimalism copywriting copy Cannes design
Minimalism copywriting copy Cannes design
Agency: DDB LATINA PR
Chief Executive Officer: Edgardo M. Rivera
Chief Creative Officer: Enrique Renta 
Creative Director: Mauricio Cortés 
Art Director: Diana Hernández
Copywriter: Patricia Pérez / Leslie Robles
Media: Martha Nieves
Client Name: Librería Laberinto (Bookstore)
Between the lines
Published:
Mauricio Cortés's profileDiana Hernandez's profile
Multiple Owners

Owners

Mauricio Cortés's profile
Guaynabo, Puerto Rico
Diana Hernandez's profile
Los Angeles, CA, USA

Between the lines

Given that the campaign was meant to entice avid readers, the copy was written taking into consideration the specific genre each execution meant Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives