Librería Laberinto (Bookstore): Between the Lines
Retail brands offer discounts to pretty much anyone. As a book shop, Librería Laberinto figured discounts should be offered to those who actually enjoy a good read, after all there’s nothing as rewarding as reading. Our campaign “Between The Lines” rewards only those who read the entire long format ad.
Agency: DDB LATINA PR
Chief Executive Officer: Edgardo M. Rivera
Chief Creative Officer: Enrique Renta
Creative Director: Mauricio Cortés
Art Director: Diana Hernández
Copywriter: Patricia Pérez / Leslie Robles
Media: Martha Nieves
Client Name: Librería Laberinto (Bookstore)
