J.Crew +
Mobile App
Strategy &
Design
An e-Commerce Strategy for a
Major American Fashion Retailer / Summer
2017
Client: J.Crew | Type: Mobile Design, UI Design | Year: 2017
Launch the full prototype here. (Password: JCREW770)
SWIPE & LIKE: A feature inspired by Tinder's simple and intuitive swipe function.
Swipe right for 'Like,' swipe left for 'Dislike' - or use the corresponding buttons below.
The app uses J.Crew's existing backend inventory catalog to pull up and display the latest trends
and collections being sold online and in the brand's brick-and-mortar stores.
Users can swipe through the collection of clothing items as they wish, which will inform
the app of the user's style preferences by learning more with each swipe.
MY PROFILE: An all-in-one page that contains a user's
personalized profile, purchase history, account information,
and social media sharing.
FILTERS & SAVED FOR LATER: As they're swiping, users have
the ability to filter the types of items they want to see by sizing,
price, and color - and save specific items for later.
STYLE IT!: When a user is finished swiping, the Style It feature
generates a flat-lay collage of items that the algorithm has determined
the user would like based on their swipe history. The full paid version of the app
includes a bonus page that allows users to drag and drop saved items onto
a mannequin model as a further visual aid for online mobile shopping.
SHOPPING BAG: An in-app based shopping bag that
connects to a user's existing billing & shipping information,
to make the purchase step easy and seamless with the rest of the app experience.
Also comes with the added option to pay through PayPal or ApplePay.
WISHLIST ALERTS: A feature that relies on user-enabled
push notifications + location services to alert customers when
they are near a J.Crew store that carries an item on their wishlist in the
desired size and color. The aim of the alerts is to help drive in-store traffic
using the power of mobile, while making the online-to-offline
shopping experience more convenient for customers
in more urban, densely-packed areas.
