Following the launch of Audi's PB18 as their Show Car of Concours d' Elegance in Pebble Beach we created this animation in full CGI telling the story of the owner's journey home from work.
Once the concept had been conceived, we created storyboards to ascertain how many locations needed to be created. We then created rough play-blasts to check locations as well as camera animations would work. When we were happy that the flow of the film worked, we proceeded to 'look dev' where lighting and materials were considered. Content with the overall feel, we rendered, composed and graded in to the final piece.
Using this approach, we are able to create a full one minute film whilst the vehicle is still in its design phase, way before a working prototype has even been built.
The beauty of this process is that once the film was finished, we were able to revisit the digital locations in order to create still image assets which have a strong synergy to the film to maintain brand consistency.