Clear lines for Stiebel Eltron at ISH
More than 90 years ago, Dr. Theodor Stiebel developed the ring immersion heater and thus laid the foundation for a success story. Stiebel Eltron is currently presenting itself at the ISH in Frankfurt am Main. The motto of the current brand campaign is "Clear line", and the D'art Design Gruppe from Neuss skilfully stages this clarity. It is the continuation of a long-standing partnership.
With a new concept, the D'art Design Guppe is staging the current brand campaign "Klare Linie" ("Clear Line") by the Lower Saxony company Stiebel Eltron. The line plays a central role in the entire design process. It forms a frame around Stiebel Eltron's products and abstracts an energy flow together with media displays on the rear wall and animated ceiling lighting.
The Customer Journey starts with three showcases. They cover the core themes of Stiebel Eltron: hot water, modernisation and new construction. At this point, the visitor is introduced to Stiebel Eltron, visualized through diagrams and digital applications, to show that the company has a solution for every application.
Divided into three zones, the product exhibition awaits visitors to the fair. Here, the solutions can be viewed live on the real product and in connection with touch applications in more detail. Finally, consultation tables with various planning tools will provide space to support trade visitors throughout the entire planning process.
The guiding theme of the clear line was implemented comprehensively on the stand. Organic shapes give way to straight lines in order to create clarity and allow targeted movement through the Stiebel Eltron brand world.
