Tangent
Client: Niven Family Wine Estates
Services: Branding, Packaging, Digital
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Tangent Wines, nationally recognized and award-winning, are one of the best vibrant and crisp representations of California cool climate white wines. The brand itself represents a departure from the traditional with estate grown wines in screw tops and cans to create an eclectic line up. Our packaging redesign and digital identity aims at doing exactly the same, with a goal of elevating the package and establishing a vibrant lifestyle around the wines. We set out to breathe new life into the brand, making it relevant to a younger wine audience with sophisticated taste and a dash of pop culture.
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