“Picture-Perfect Christmas” is the 2018 holiday campaign for Gettington, an online-only, general-merchandise retailer.

This campaign is a celebration of iconic holiday events, from entertaining family and friends to Christmas morning’s unwrapping of gifts. Our customers prepare for each event with one goal in mind: having their hopes and aspirations culminate in perfect moments that can be captured, then shared on social media.

Photography captures the essence of those moments. Design uses metallics and non-traditional holiday colors to add an upscale feel. Copy supports the campaign with emotional, aspirational language.