• Add to Collection
  • About

    About

    Entry for D&AD Student Awards 2013. We decided to work on the packaging brief for L'Artisan Parfumeur, and created a packaging inspired by the Lo… Read More
    Entry for D&AD Student Awards 2013. We decided to work on the packaging brief for L'Artisan Parfumeur, and created a packaging inspired by the Louvré. "We aspired to create a packaging that gives us romantic as well as contemporary sensation simultaneously. The Louvré Museum is a perfect example of an epitome of such a design as it captures the modern day chic France whilst preserving its cultural art direction and value. The Louvré Museum radiates light through its glass structure which illuminates the museum, leaving its viewers in awe. The same idea has been implemented in our packaging design, Réflexion de la Lumiere i.e. Reflection of light. We aim to induce a similar feelling through the die cut intricate patterns that add space and light to the design, giving us a glimpse of the bottle as well as adding to humble sophistication of the design. The patterns change to accomodate various emotions being expressed in the smells. The structure of the packaging aims to be minimal, simple and classy, reminding us of present day modern and à la mode France. Kamille (Deep Red): Passion and desire. Sex and lust. Raw and physical. Orlena (Gold): Perfect, sublime love. An interior emotion. Valeraine (Deep Navy Blue): Excitement and fear. Tempeste (Copper): Elegant and dignified. Stormy yet still." Read Less
    Published:


D&AD packaging brief for L'Artisan Parfumeur
Entry for D&AD Student Awards 2013


Perfume packaging design for L’Artisan Parfumeur (a boutique fragrance house founded in Paris) which was inspired by the Louvré Museum. The series has four scents, each capturing a different human feeling:

Kamille (Deep Red): Passion and desire. Sex and lust. Raw and physical.
Orlena (Gold): Perfect, sublime love. An interior emotion.
Valeraine (Deep Navy Blue): Excitement and fear.
Tempeste (Copper): Elegant and dignified. Stormy yet still.

The patterns change to express various emotions being expressed in the smells.