Client: A Piece Of Malaysia
Agency : Lucideas Creative Sdn Bhd
Role : Creative Designer, Product Photographer, and Visual Merchandiser
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A Piece Of Malaysia (APOM) is a local souvenir shop, showcasing the witty and funny side of Malaysian Culture. We strive on being Bold and Different from other brands around the country.
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It’s natural for tourists and foreigners to associate Malaysia with the Petronas Twin Towers, durian and maybe even missing airplanes, but a true Malaysian knows this country is more than that. To capture that quirky spirit we know and love, The Apom Store creates well designed Malaysian products that go beyond landmarks and icons. The POP Series by APOM is a new take in design and culture. The bold lines and vibrant use of colour, manage to capture well the unique and aesthetic designs of local icons.
The use of illustrations with heavy reference to famed New York artist; Keith Haring gives the product a new life and a new look for common everyday Malaysian iconic things.
The designs has been adapted to various souvenir items, such as mugs, coasters, even postcards. The same style and vibrance has been adapted to the other items for a sense of continuity and consistency.
