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Formica - "Formica First"

Formica - "Formica First"
Art Direction by Ed Hernandez
BBDO Minneapolis
We created a series of posters centered on a new corporate program at Formica designed to make it an industry leader now and into the future.
Without taking risks, we risk not achieving greatness.
Challenging status quo and encouraging initiative leads to a better future.
Never underestimate the power of overdelivering.
Exceeding customer expectations starts by exceeding our own.
Pulling together is how we'll push forward.
We will lead our industry with our most committed and unified team ever.
We focus on safety so you can focus on excellence.
Zero Harm to all our employees will always be our first priority.
Let's get down to never giving up.
By relentlessly outworking the competition, we will always finish first. 
Formica - "Formica First"
Published:

Formica - "Formica First"

Poster Series.

Published:

Creative Fields