Mbutter, an organic beauty products startup brand based in Duluth, GA. reached out to me because they were interested in getting a fresh brand identity created for their business.
Their objective was to stand out and make the Mbutter brand recognizable in the midst of a crowded market.
We achieved that by developing a highly differentiated brand with a friendly and fun personality and visuals that catch the heart and attention of its clients.
The Mbutter product's main ingredient is shea butter. So inspired by the shea nut, we designed a graphic language that is flexible and represents the happy and playful personality of the brand.
