I was commissioned to create a brand identity for Mbutter, an organic beauty products startup brand based in Duluth, GA.
Their objective was to stand up in a crowded market.
We achieved that by developing a highly differentiated brand with a friendly and fun personality and visuals that catch the heart and attention of their clients.
The Mbutter products main ingredient is shea butter. So inspired by the shea nut, we designed a graphic language that is flexible and represent the happy and playful personality of the brand.