Sallén is a cash management solutions company based in Spain. It has recently become part of the Gunnebo international group, but it still preserves its own identity. We had to create the brand, define its pillars, values, personality and come up with a tagline that would summarise its essence in two words.
This is the new Sallén. For a new now is its statement.
Manifesto.
Copywriter: Enya Murphy
Art Director: Javier Fernández
Creative Director: Hugo Olivera
Agency: Full Circle Karma
