Packaging Design of Frooti Mango Drink
With this most popular and lovable mango juice brand, there is a need for EXTRA as recent survey states that many people tackle with their problem of enjoying last drops of it.
In current tetrapack packaging its very hard to sip up and enjoy till last drop, so from here comes the idea of restyling its packaging and here emerge the new stretch pack with angular edges and cool new look, so that you don’t need any straw and you can enjoy even the last drop of it. Also you get extra 30% pulp, joy and delight. The goal was to introduce the new packaging in a fresh, bold, and playful way. I introduced bold color (yellow) and white combination to the brand which complement the yellow of Indian mango and add a sense of playfulness across the imagery. Color palette remains nearest to its predecessors, so at an instant it does not alienate.
With its Parallelepiped design boost up its chunkiness and style. It’s all new bold avatar you can always expect more. Its new pack size is 200ml.
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