Mary Dawson's profile

Lane Bryant 2003 - 2005

Summer Catalog 2004
Creative Direction, Photo Art Direction and Copy
Fall Catalog 2004
Creative Direction, Photo Art Direction
Holiday Catalog 2004
Creative Direction, Photo Art Direction
Copy by Kathleen Day
Spring Catalog 2005
Creative Direction, Photo Art Direction
Copy by Kathleen Day
Spring Print Ad 2005
Creative Direction, Photo Art Direction
Copy by Kathleen Day
Spring Direct Mail 2005
Creative Direction, Photo Art Direction
Copy by Kathleen Day
Fall Catalog 2005
Creative Direction, Photo Art Direction
Relaunch of the Cacique Brand
Booklet 2005
Creative Direction, Photo Art Direction
Relaunch of the Cacique Brand
Print Ad 2005
Creative Direction, Photo Art Direction
Copy by Kathleen Day

Relaunch of the Cacique Brand
Direct Mail 2005
Creative Direction, Photo Art Direction
Denim Handbook for Corporate Employees 2005
Creative Direction, Photo Art Direction
Corporate Campaign to Celebrate 100 years in the Fashion Retail Business
Creative Direction, Photo Art Direction
Copy by Kathleen Day
Lane Bryant 2003 - 2005
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Lane Bryant 2003 - 2005

I was hired to reposition the brand Lane Bryant. Every move was focused on changing the lives of curvy women. Our goal was to understand, anticip Read More

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