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    Creative and Business direction for Jewelry Brand.
Brand management and jewelry design.
Just, Love. No further words are needed.

LUSASUL is a high-level jewelry company, which takes the best of two worlds, on one side designing and developing it’s products with modern software and processes and on other using traditional craftsmanship to fine tune all its products.
Along with Carmen Zambrano, the comapny's CEO, our brand management and jewelry design consulting resulted in a brand strategy and business model that allowed the company to find distribution in Russia, France, U.S. and Australia due to the quality of the local production while having a global approach to design and business.
Year / 2012 
Client / LUSASUL
Material / .925 Silver
Lifestyle Design Studio.

www.joelescalona.com | www.lusasul.com