It was our classroom project.
We were told to develop our original Advertising Campaign of atleast 2 or 3 series on each topic. Topics as follow:
# Public Service Advertising
 
Here I made my Ad campaign focusing on the growing health issue from all the age groups i.e HYPERTENSION.
PHOTOGRAPHY USED HERE IS MINE
PHOTOGRAPHY USED HERE IS MINE
PHOTOGRAPHY USED HERE IS MINE
 
Direct Mail is nothing but the distribution of advertising message of any organisation.
Here the organisation that I have chosen for my Ad camapign is THE TIMES GROUP.
# Advertising in Print
 
Here I made my Ad campaign on ' The Documentaries on India ' (imaginary) for channel, NATIONAL GEOGRAPHIC CHANNEL.
PHOTOGRAPHY USED HERE IS MINE
PHOTOGRAPHY USED HERE IS MINE
PHOTOGRAPHY USED HERE IS MINE
We were expected to design afresh all the ingredients of Advertising Campaign like copy, concepts, typography, illustration/photo image. 
In short, ORIGINALITY in theme/concept and PERFECTION in execution of designing the Ad campaign.