Just Premium positions itself as one of the world’s most innovative rich media marketplaces. The company specialises in helping brands stand out in a competitive online landscape by delivering amazing ad experiences across all screens.
They asked me to help them create a new brand identity that would evolve the perception of Just Premium beyond an ad tech company to a multi-faceted digital agency. The design process involved several workshops with the entire creative team. This collaboration guaranteed an alignment on brand architecture and proposition, creating a framework to communicate internally and externally.
The new identity embodies the 3 pillars of the JP brand: helpfulness, innovation and irreverence. It comprises of two parts: the monogram and the word-mark. The visual language is extended through the use of a dynamic quotation mark device derived from the tail of the letter J.
Another integral part of the branding is the new illustration style inspired by the logo design. It was really exciting to see how the JP in-house design team quickly embraced the fresh new look and how their social media presence instantly became less corporate and much more fun.
