Most surveyed consume chips on a regular to occasional basis.
Among the 5 brands, Calbee gained the most votes as consumer's favourite potato chip brand.
Meanwhile, nobody picked Red Rock Deli as their favourite.
The most popular potato chip flavours among youths surveyed are 'Sour Cream & Onion', 'Spicy' and 'Barbeque'.
Surprisingly, there were a handful of respondents who said they enjoy the more unconventional potato chip flavours (chicken rice, laksa etc).
Most surveyed purchase their potato chips mainly at supermarkets, and rarely ever online.
As a consumer, 'flavour' is rated as the most important while 'packaging' is rated as the least important when it comes to choosing potato chips.
Most surveyed snack on potato chips while watching shows/movies, usually shared with others, just like popcorn.
Potato chips also serve as a convenient & quick fix when one just wants something to munch on.
Most surveyed are not that concerned with or do not bother with counting their calorie intake from potato chips.
The above are some of the more unconventional potato chip flavours respondents said they have tasted.
It is worth noting that 'Salt & Vinegar', a classic and one of the popular flavours in other countries like Ireland, ranked 3rd in the 'weird list'.
To end off, we asked respondents which potato chip flavour they think they are just for fun.
The top 2 mentioned answers, 'Spicy' and 'Sour Cream & Onion' coincides with the most well-liked chip flavours chosen by respondents.
The above are some interesting responses we received to the same question.
Not sure what a 'Fantasy' or 'Unicorn' potato chip would taste like.
Summary of findings from our survey.
